«A rádio torna-se video»

«Call it the YouTube effect if you will, but video is quickly becoming the core element of many radio station Web sites. Video also is at the heart of making your station’s Web site a revenue generator, some experts say.
“Video for a radio station’s Web site not only is a way to increase unique visitor page views but also as a revenue driver,” said Thom Callahan, general manager of the Radio Division of the Associated Press Broadcast News Center, whose company provides video content to member radio stations.
“Many of our members have been able to sell ads against video of all kinds, from local video that they shoot to news and entertainment that we provide.”
AP provides video services to radio stations as an ad-supported service, and many other suppliers of video content are doing the same, Callahan said, so the initial cost to offer video services is negligible.
(...)Video is becoming a core element of our Web sites. Growing bandwidth speeds and better codecs are making video a big part of any site,” said Halyburton.
(...) If your radio station is just beginning to dabble in video, be sure not to dominate your Web site with it, Callahan said. “It should be an enhancement and another reason to visit the Web site and ultimately listen to the radio station. Look at your online presence as just another channel to program,” Callahan [ Thom Callahan, AP] said. [PORQUÊ?]

fonte: Video Seen as Critical to Radio Industry’s Web Revenue RADIO WORLD by Randy J. Stine, April 4, 2008