As dificuldades dos canais de streaming na negociação com as editoras

«Warner Music Group and Last.fm are at loggerheads over attempts to renew a revenue-sharing deal that allows users to listen to full-length tracks for free on the music recommendation website. The company, which became the first major music label to arrange a deal with Last.fm in February 2007, pulled its full catalogue from the site on Friday but gave no official reason. Behind the scenes, Warner is thought to be frustrated with the deal, which offers a lower share of advertising revenue than comparable agreements with other music websites. Warner owns a stake in the social music service Imeem, as well as a new joint venture with MySpace and other major music labels that is due to launch this summer. One source familiar with the situation told MediaGuardian.co.uk that music labels "do like Last.fm, but want to get paid". They are said to be frustrated that Last.fm has not introduced a proposed premium subscription service, which would allow users to stream unlimited songs for about £5 per month. Last.fm's current streaming service lets users listen to songs up to three times.  "Even if Warner manages to negotiate a better deal, that would mean the other labels want the same, so Last.fm is in a bit of a bind," said Dan Cryan, a music analyst with Screen Digest. "They either need to pay more to the labels, or demonstrate that they add value, either showing that they help increase sales or have a genuine promotional role. But there are a clutch of similar sites that could do this and pay more to the labels."»

fonte: «Warner Music Group and Last.fm at loggerheads over deal» Jemima Kiss guardian.co.uk, June 12 2008