O dilema da rádio musical face à nova oferta
Um ponto da situação:
«The announcement of two new online music services points to what the radio industry is facing. Given a choice, which way will the public go? Listening to a "local" radio station that's offering plenty of music with little relativity (as the majority of stations do today), or listening to an online music source with plenty of music and little relativity.
We've reached a state where radio has diminished it's local content to a point that's matched by the jukebox delivery of online music sites. Both, radio and these web sites that feature music, play popular songs. Both stay away from additional elements which cost money to produce, and both create a bond with the audience»
fonte: «Online Music Services vs Radio», Audiographics, 30-08-2006
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