Entrada de HStern valeu 1,14 milhõesde assinantes para a Sirius!

«The longtime underdog tacked on 1.14 million subscribers in the fourth quarter alone, fueled by the addition of Howard Stern. That is a record for the company, and surpasses growth of 898,315 subscribers reported by market-leader XM during the same period. Sirius now has 3.3 million total subscribers, and projected a total of 6 million by year end 2006.»

Mas agravou os prejuízos: «But losses continued to mount. For the fourth quarter, Sirius posted a net loss of ($311.4) million, surpassing a figure of ($261.9) million from the year-ago period. For the full year, losses were also pronounced, moving to ($863) million, significantly worse than figures of ($712.2) million for 2004. Overall, that is part of an aggressive spending strategy by Sirius, designed to claim valuable subscribers during a formative market stage. That approach is also reflected at XM, whose spending habits led to the recent resignation of a top board member.»

Sirius Losses Widen, Stern Powers Big Subscriber Gains, Digital Music News, 21/2/06