O HD como resposta à crise de programação

«The advertising push comes against heavy satellite radio momentum, which is being powered by targeted genre channels and personalities like Howard Stern. That variety is being embraced by those that feel alienated by traditional radio, especially after a wave of ownership consolidation. As mom-and-pop radio stations were bought out by giants like Clear Channel, content variety gave way to tight playlists and a general sameness amongst stations. HD attempts to solve this dilemma through HD2 multicasting, which gives stations the ability to broadcast multiple channels on the same bandwidth allotted for their analog signals. That offers increased choices for listeners, without the need to pay $12.95 a month to get it. There are already 264 HD2 channels available nationwide, and initially they will all be commercial free». (Rich Menta, Digital Radio Consortium Kicks Off $200 Million Ad Campaign, Digital Music News, 21/2/06)