Last Fm comprada pela CBS
«A rádio virtual Last.fm foi comprada pela CBS, gigante da mídia norte-americana, por US$ 280 milhões (cerca de R$ 560 milhões). A rede online foi criada na Inglaterra há cinco anos e hoje tem mais de 15 milhões de usuários. Ela permite que um internauta se conecte a outros com gostos musicais semelhantes, possibilitando a criação de estações personalizadas. O fundador da Last.fm, Martin Stiksel, disse ao site da rede inglesa BBC que foi uma “oportunidade empolgante”. O acordo prevê que a equipe será mantida e a identidade visual também.
“A parceria vai permitir que todas as músicas já gravadas e todos os videoclipes já feitos estejam na Last.fm”, disse Stiksel. “Com um parceiro forte como a CBS, agora isso está ao nosso alcance.”
A CBS é o maior grupo de rádio dos Estados Unidos, com 179 estações de notícias e música. O presidente e CEO da corporação, Leslie Moonves, disse que “a Last.fm é uma das comunidades virtuais que estão crescendo mais rápido. A aquisição se encaixa no objetivo da CBS de atrair público jovem e ouvintes de outras áreas.”
A CBS não é a primeira mega-empresa a adquirir websites em ascendência por milhões e até bilhões de dólares, impulsionando o que se chamou de “segundo boom das pontocom”. Em 2005, a News Corp., de Rupert Murdoch, arrematou o site MySpace por US$ 580 milhões. No ano passado, o Google pagou U$S 1,65 bilhão pelo YouTube.
Stiksel disse que os usuários da Last.fm não vão ficar desapontados pelo fato de o site ter sido comprado por um grande grupo. “Quando falamos sobre revolução queremos dizer isso – os usuários estão no comando. A CBS entende que os padrões de consumo de informação estão mudando.” Antes de ser adquirida pela CBS, a Last.fm não cobrava por seus serviços. Resta saber, agora, se a aquisição vai mexer com o bolso dos usuários.»
fobte: «Rádio online Last.fm comprada pela CBS», Globo.com, 30/05/07
O comentário do guru Ramsey: «It is inevitable that radio - or aspects of radio - will become personalized. If personalizing advertising makes Google virtually priceless, what effect on listeners does personalizing radio have for CBS? All of this is theoretical at this stage, of course, and I don't mean to sound breathless. But this is where I think things are headed. Instantly, the value of a huge "variety" of channels or stations will be obliterated. Because ultimately nobody wants a hundred diverse channels or stations. They want THEIR one or two or three diverse channels or stations. A hundred stations is what you provide when technology limits you from doing better. Now you can do better. Bad news for HD. Bad news for satellite. And bad news for you if you expect your station's future to be strictly tied to terrestrial broadcast.» («CBS buys Last.fm - and what it means», 30/05/07)
«Of everything that’s been written about last.fm’s sale, one point has been missed, apparently: the not insubstantial point that the company has made it’s fortune by not playing by the rules.
Commercial radio doesn’t have “listen again”, the main point of the impressive BBC Radio Player. If you’re a fan of The Geoff Show, you can only listen to the podcast, and not the entire show, music and all. And, that’s been the case with virtually every single commercial radio station. There’s no licence arranged with the RadioCentre, unlike with podcasting, so therefore it’s difficult and arguably even impossible for each radio company to pursue a separate deal. And, because there is no deal, there’s no way to “listen again” to the wealth and breadth of commercial radio output - leaving that to the BBC to exploit. This isn’t through lack of trying, I should add» (Screw it, lets do it, James Cridland blog, 1/06/07)
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Mary -
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