O contexto para a liderança do DAB na GB
DAB’s slow, and often strangled, birth is closely related to the lack of a business model across most European markets – except the UK. (...). The real audience break through for DAB in the UK was in 2004 and ironically came through TV – and today up to 17 million people listen to radio via digital television – many discovering the new DAB stations there.
The DAB story might be a cautionary one for anyone doing future studies. No-one in 1996 predicted that TV would play a positive part in securing the future of digital radio and many European broadcasters lost millions on DAB pilots and projects.» (Shaw, 2005: 5)
[1] Paul Robinson in MediaGuardian, 31/10/05, attributes national digital radio to the all time high of 10.5% for commercial, national radio. By May 2006 DAB only stations were showing audiences up to 100,000 like EMAP’s 3C and ‘Fun Radio’.
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