Jovens 18-34 preferem Internet à televisão
«If you had a choice - if you had to live with just one device or technology - what would it be? Would you choose the Internet? Or TV? Or your iPod? Or FM Radio? That was the hypothetical question we posed to 25,000+ Rockers in this year's Technology Poll, and the winner may surprise you. Television came out on top - despite all the hype about new technology and how everything's changing. It's a real tribute to how the TV networks (not to mention HBO, Showtime, etc.) have produced compelling, habit-forming programming.
Radio is still in the hunt, of course, powered mostly by its morning and personality-driven shows. But we have a long way to go in the content department if we're going to remain vital and competitive with new - and old - media.»
fonte: Jacobs Media, The One Thing, 12/06/07
Mas entre os 18/34 a questão é bem diferente: 28% para a Internet, 19% para a televisão
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