A rádio nos EUA sem talento

«(...) the search for great radio talent around the country slowed. The majority of radio stations became stripped of personality - and personalities. The human touch was gone. In its place was the safe, predictable sound of radio-by-the-numbers. Many operators embraced this trend because it was cost-efficient. It offered the option of not paying big money for some zany morning man or wild night jock, because the research indicated that all they had to do was play the best-testing records and shut the air talent up" (McCoy, 1999:2).

«Buzz Bennett: Everybody today is surviving on research. People aren’t using their instincts. There’s no instinctual movement; it’s all rational movement, which is okay in a noncreative industry, but in radio, it takes people who want to drive themselves to create something new» (McCoy, 1999: 89)