«Como será a 'rádio' daqui a 10 anos?»

Responde Helen Shaw:

«The future of radio, as we describe it, will be multi-platform with live and recorded audio content being delivered through analogue AM/FM to digital terrestrial to satellite radio and Internet based protocols. Over the next ten years as radio moves further into a digital domain, technology is transforming how we receive radio, what we receive and how we interact with it. This paper looks at the dynamics shaping radio’s future and how the bottom up pressure of consumer/citizen demands – through the development of a personalised media market, like podcasting – is proving more successful than the top down approach of technologies like DAB which have been driven by European policy elités rather than market demand.» (Shaw, 2005: 2)