O DAB e as (boas) audiências na GB

«Radio listening figures are on the up, according to Rajar, the radio industry analysts. Almost 600,000 more people tuned in between April and June this year than for the same period last year. But that's not the most interesting statistic: for the first time, listening habits were broken down to reveal how many people still tuned in to The Archers on their wireless, and how many were sampling the delights of both mainstream and little-known radio stations via digital radio (DAB) or through their mobile phones.

Listening figures for both have increased exponentially in the last year, with 6.09 million people in the UK listening to shows available solely on digital radio compared to 905,000 four years ago. Meanwhile, 4.4 million people over the age of 15 claiming they have listened to radio on their phone, a 27 per cent rise in the last year, with the largest group of mobile-phone radio listeners aged between 15 and 24. This latter statistic is something of a surprise, as the reception quality of analogue radio on mobile handsets is notoriously patchy, but it seems likely that youngsters are listening to radio on their phones for relatively short periods of time, perhaps while waiting for a bus, or to check on sports results at weekends. (...) "Old" media is alive and well, it seems; it's just finding new ways of reaching its audience.»

fonte: «How digital radio came of age», Telegraph, Claudine Beaumont, 25/08/07