Como lhes chamar (Millennials)

«Today's teens want a name that is a founding word, a word that respects their newness, a word that resets the clock of secular history around their timetable. "Millennial" acknowledges their technological superiority without defining them too explicitly in those terms. It's a name that hints at what their rising generation could grow up to become - not a lame variation on old Boomer/Xer themes, but a new force of history, a generational colossus far more consequential than most of today's parents and teachers (and, indeed, most kids) dare imagine» (Howe, 2000: 12)

«"Several thousand people sent suggestions to abcnews.com. Some thought that gen.com would be a good idea. Others said Generation Y, Generation Whatever. Gen-D was one. The Boomlets. The Prozac Generation. When everyone got talking about it online, the second-largest number thought there should be no label at all, and the greatest interest was in the Millennium Generation, or the Millennials." -Peter Jennings, ABC World News Tonight, 12/19/97.

 TOP TEN SUGGESTED NAMES (abc.com poll):

1. Millennialls

2. "Don't label Us"

3. Generation Y (or Why?)

4. Generation Tech

5. Generation Next

6. Generation .com

7. Generation 2000

8. Echo Boom

9. Boomer Babies

10. Generation XX»

(Howe, 2000: 6)

«By a margin of over four to one, the teens in our survey preferred "Millennial" over "Y".(Howe, 2000: 12)