iRadio aumenta interactividade

«CBS Radio and Vibes Media have announced a nationwide partnership for Vibes’ iRadio Instant Response Text Messaging Platform. Effective immediately, the agreement provides 25 CBS Radio stations in New York, Los Angeles and 16 additional US markets the ability to personally engage their listeners in real time and create a wide variety of locally customized radio promotions.

Listeners can participate in promotions and contests from anywhere via the text messaging function on their cell phone without getting shut out by busy signals. Using iRadio, stations can customize these promotions and contests through Vibes’ OptimumAnalysis Tools, effectively tailoring them according to listener response in real time. Everyone who sends a message receives a response, regardless of service provider. Additionally, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand.

“We were looking for a vehicle to easily interact with our audiences on a one-to-one basis, even during large-scale contests, and Vibes’ iRadio platform fits that bill perfectly,” said Joel Hollander, chairman and CEO, CBS Radio. “By delivering this new content we are able to build loyalty through direct contact with our listeners and add tremendous value for our advertisers.”

“CBS Radio is known in the business as a pioneer in the way it merges new and traditional media using creative programming and alternate delivery methods,” said Jack Philbin, president and co-founder of Vibes Media. “Using iRadio, CBS Radio can extend its franchise in new directions, creating ground-breaking promotions that connect with its audience and drive new channels of sponsorship revenue.”

fonte: Radio Ink, 8/6/06, CBS Radio & Vibes Media Announce Mobile Marketing Partnership»,

http://www.radioink.com/headlineentry.asp?hid=133877&pt=inkheadlines