iPod mais importante do que uma cerveja

«What could be better than a beer or three? According to one recent survey, the iPod is now more important to college students than beer drinking. The finding was published by college market research firm Student Monitor, which found that 73 percent of all students described the iPod as "in," compared to 71 percent for beer. Student Monitor, which regularly runs the survey, interviewed 1,200 students across 100 universities for the result. Beer has topped the ranking in almost every other poll, though the internet topped the list in 1997. Other favorites included using Facebook, text messaging, and drinking other types of alcohol. The result is comical, especially for those that have survived the heavy-drinking and animal house rituals of college. But underneath the result is an iPod that keeps gaining strength, despite heavy and continued competition from rival portable MP3 manufacturers. Just last year, the iPod received a nod from 59 percent of students, making the latest leap quite remarkable. And even among early-adopting college students, the stand-alone iPod player is holding quite strongly against mobile phones, many of which now offer MP3 playback capabilities.»

fonte: «iPods Trump Beer Drinking in Recent College Survey», http://www.digitalmusicnews.com/#060906beer