O podcast pode valer publicidade?

«(...) Podcasting has a long ways to go before it becomes a mainstream medium, but is poised to grow exponentially through the end of the current decade and will increasingly become an attractive outlet for advertisers, says a new report from eMarketer.

By 2008, podcast advertising should reach $150 million, approaching $300 million by 2010, according to the report.»

fonte: Mediaweek, Study: Podcasting to Grow Ads, Mike Shields, FEBRUARY 28, 2006)