Mais sobre a questão da percepção

Há um problema de percepção. Mas provavelmente não da forma que a industria está a considerar. Ou com a importância que lhe dá essa mesma industria:

«But industry executives say Americans still want to listen to the radio. And rather than fear threats from new technology, the industry is looking to use the technology to improve its product. "We found out [from consumer surveys] people love radio. But it's free and so accessible, they take it for granted," said David Rehr, president of the National Association of Broadcasters, a trade association that represents 8,300 radio and television stations. "We're the technology that's been around for a long time," he said. The NAB and several other industry groups banded together last month to start a new promotional program called "Radio Heard Here," which they hope will change perceptions that radio is a tired old medium. "We've got to push forward. We've got to be about tomorrow," Rehr said.

BASCH, Mark «Radio is working with, not against, iPods», Jacksonville.com,  19/05/08