Jovens ouvem cada vez menos rádio

A partir deste texto da Radio Ink "Turnaround seen in terresterial radio" podem observar-se as seguintes conclusões relativamente aos hábitos dos jovens face à rádio e à sua competição digital (mp3...):

"Terrestrial audience erosion to alternative audio entertainment continues to occur in young demographics though at a slower rate than seen previously in 2005

-- Erosion rate halted for the time being among the 25+ age group.

-- MP3 device usage can consume as much as 80% of a radio user's audio entertainment during initial ownership weeks and months. This number tends to be generally lower among 30+ women and 35+ men

-- Time spent with MP3 players has increased among 12-24 year old males faster than with females as 2005 progresses as time spent with Internet radio has slowed

-- Where a 15% decrease in terrestrial radio use by 12-24 year olds was reported for Q3 2005 Vs Q3 2004, by Q4 2005 use had increased by two quarter hours per week per person resulting in only a 4% increase when compared with Q4 2004".