Telemóveis e rádio paga (uma relação de futuro?)

"A new study from Bridge Ratings says that the pervasiveness of cell phones would be a significant contributor to the success of cell phone radio.

According to the study of six U.S. cities and Toronto, Canada, which was conducted between Dec. 15 and Jan. 16, 66% of the U.S. population owns a cell phone. That number represents 197 million people. Meanwhile, the percentage of teens that own cell phones is 73%.

In fact, today cell phone technology is the only audio-capable technology that could approach traditional radio's market penetration (currently at 93% or 276 million Americans who listen to terrestrial radio at least once a week), according to the study.

Overall, 33% of those surveyed said that it was “very likely” that they would pay a “reasonable fee of $8.95 per month” to listen to AM/FM radio on their cell phones. 20% said it was “somewhat likely.”

Traditional radio fared best among 18-34 year olds and 25-54 year olds, where 24% and 28% respectively said that they were “very likely" to pay for access on their cell phones.

Meanwhile, only 9% said that they would be “very likely” to subscribe to satellite radio on their cell phone. Interestingly, 35% said that they would pay for Internet radio service on their phone.

Not surprisingly, Internet radio interest is highest among 12-17 year olds and in the 18-34 demo.

The study was commissioned by an unnamed wireless company in December 2005 to analyze the degree of interest by consumers in the availability of radio station audio on cell phones. It measured interest in broadcast, Internet radio, satellite radio and podcast radio. Markets in the study included Los Angeles, San Francisco, Dallas, Burlington (VT), Toronto, Philadelphia and St. Louis. "

Fonte: "Bridge Study Finds Significant Interest In Terrestrial Radio Delivered On Cell Phones", 
Billboard Radio Monitor, Jan. 18, 2006, By Ken Tucker