Nielsen quer medir rádios nos EUA?

Seria surpreendente se isto se confirmasse, mas para já fica a indicação:

«Reuters reports that a turf war could be brewing as TV ratings service Nielsen Media Research said yesterday it was in talks with the radio industry about possibly tracking listening audiences.

A spokeswoman for Nielson – which is owned by VNU – said, "We are in discussions with the evaluation team to see whether it makes sense for Nielsen to enter the measurement of radio.”

Nielsen's move comes as Arbitron is trying to win industry approval for its portable people meter. Additionally, Arbitron is also facing competition for its ratings business from Media Audit/Ipsos and their Smart Cellphone system.

Nielsen split with Arbitron in March, ending an agreement reached in 2000 which gave Nielsen an option to commercially deploy the portable people meter for TV measurement.»

fonte: «Nielsen In Talks About Radio Ratings», radio Ink, 11/9/06