PPM atrasa-se para esperar pela Media Audit

«Under intense pressure from radio stations, Arbitron said late Wednesday (March 29) it agreed that it would not turn on the portable people meter service in Houston without Media Rating Council accreditation. Both Arbitron and the Radio Advisory Council are still debating whether MRC accreditation would be a prerequisite for rolling out the PPM in Philadelphia in Jan. 2007 and subsequent markets. The decision, which could derail the timing of the entire rollout of the PPM service to the top 50 markets, was made following Arbitron's meeting Tuesday and Wednesday of its Radio Station Advisory Council in Washington, D.C. Arbitron had originally scheduled the Houston PPM service to go live July 1. (...). Arbitron agreed to wait at least 60 days after receiving accreditation before designating PPM data in Houston as the "currency." For Arbitron to meet its original July 1 PPM launch date in Houston, the company would need to receive accreditation by June 15»