Um novo conceito para a rádio do futuro: «interchangeable»

«Anna maintained that young people "are listening to more radio than ever." And it took me a while to realize that by "radio" she meant all forms of radio - satellite, terrestrial, podcasting, and especially Internet. They are, in other words, interchangeable [intermutável, substituível, que alterna] to that audience. Thus they should be interchangeable to you, your station, and your strategic plan»

fonte: «A Glimpse into Radio's Future, courtesy of the Zandl Group», Hear2.0, Mark Ramsey, 30/10/07