Ouvir a rádio no telemóvel (GB)

Listening figures for both have increased exponentially in the last year, with 6.09 million people in the UK listening to shows available solely on digital radio compared to 905,000 four years ago. Meanwhile, 4.4 million people over the age of 15 claiming they have listened to radio on their phone, a 27 per cent rise in the last year, with the largest group of mobile-phone radio listeners aged between 15 and 24. This latter statistic is something of a surprise, as the reception quality of analogue radio on mobile handsets is notoriously patchy, but it seems likely that youngsters are listening to radio on their phones for relatively short periods of time, perhaps while waiting for a bus, or to check on sports results at weekends. (...)»

fonte: «How digital radio came of age», Telegraph, Claudine Beaumont, 25/08/07

Já agora:

«Given that the mobile phone already allows for diverse means of communications; voice, text, video etc, it’s not too difficult to see how a multimedia, or cross-media, handset which expands the general ability to create and share content can become omni-present within ten years. Multimedia as a concept has remained poorly defined but if we talk about cross-media, the meeting of two distinct media – like radio and television, or voice telephony and text emails, it becomes easier. The key for radio is access and mobility. In Ofcom’s research 79% of people stressed being able to access radio on the move, when and where they wanted. And interestingly despite all the recent hype about mobile TV – recent UK audience research shows mobile TV is not popular – largely because it does not allow them to do other things[1]. They want TV on computers and the ability to choose what to watch, when it suits, but for the future enhanced audio based content – like Nokia’s Visual Radio – may fit commuters’ needs[2]. Businessweek estimates mobile phone radio could be worth $70 million in 2005 and that radio could be the trigger for mobile content sales.» (Shaw, 2005: 9) 

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[1] Entertainment Media Research (EMR), November 2005, shows 70% of those surveyed did not want mobile TV on their phones – half said they now did others things while watching TV – like surfing the net and checking e-mail. Reported in The Guardian, financial pages, 7/11/05.

[2] Businessweek online, ‘Dial R for Radio on your Cell’, Olga Kharif 22/3/05/