Ideias sobre a geração iPod e o marketing

«Marketers are fascinated by Gen Y's youngest cohort, the Millennials -- and with good reason: They are an important market today and will become even more important as they graduate, start jobs, marry and establish households.
How to communicate effectively with Millennials is the topic of many research studies. We are told what they read (magazines) and what they don't read (newspapers), which brands they love (Apple) and which ones they hate (anything "too corporate"), devices they use (iPods and cellphones) and don't use (CD players). There are articles on how they communicate (Facebook) and don't communicate (e-mail) and where they get their news ("The Daily Show"). We learn that they are not like us in their views of the world (they've never experienced a presidential election without a Bush or a Clinton in the running). Most ominously, we are informed that they have lived in a media-saturated world from a young age. Consequently, they are clued in to -- and tuned out of -- marketers' most ingenious means of influence»