Clear Channel avança com o seu processo de medição

Desenvolvimentos do processo iniciado pela Clear channel para criar um sistema autónomo de medição de audiências, contra a hegemonia do PPM:

«Three advance for radio ratings
The Next-Generation Electronics Ratings Evaluation Team - - the new name for the multi-company team evaluating responses to Clear Channel’s RFP - - has selected three finalists for a new, electronic radio ratings system. MediaAudit/Ipsos, Arbitron (PPM) and Mediamark Research are being invited to provide more details later this month, with some then to be invited to proceed to a live test stage - - with commercial implementation of a new radio ratings system still targeted before the end of this year. (...) "The evaluation team was impressed with the ingenuity and proven track record of several of the finalists and is particularly interested in the cell phone as a measurement device," said Clear Channel Radio Sr. VP of Research Jess Hanson. RBR observation: Not really any surprises here. The three finalists were the ones known last year to already have a working portable measurement device, so no one has made it through to the finals with some new wizbang proposal that no one had seen before. Hanson’s comment about the evaluation team’s interest in using cell phones is good news for MediaAudit/Ipsos, which is known to be using such a device, but potentially bad for Arbitron, which sees problems with using cell phones and has resisted incorporating PPM into cell phones. (...) The third finalist, Mediamark Research, continues to decline to make any public comment about its entry. Its proposed system is believed to use the Eurisko Media Monitor, which was developed by a related company.»

fonte: RBR news, Volume 23, Issue 49, Jim Carnegie, Friday Morning March 10th, 2006

Sobre o uso do telemóvel como medidor/IPSOS:«The Media Audit reports that its Smart Cell Phone meter will measure broadcast audiences via watermarking (encoding) and audio matching. Watermarking involves encoding radio and television signals with an inaudible or invisible encrypted watermark code. Encoding involves the cooperation of broadcasters to insert a code into their transmissions. The watermark code is detected by the Smart Phone meter and provides the measurement of the stations that each respondent is listening to and/or viewing. The encrypted data is stored and transmitted back to the data
center on a daily basis.»