Confirma-se: a MediaAudit/Ipsos está a atacar a Arbitron/PPM

«In a Wall Street conference call yesterday arranged by Bear Stearns, The Media Audit President Bob Jordan revealed that his company will propose a roll-out schedule even more aggressive than the one that Arbitron unveiled for its Portable People Meter earlier this month (3/15/06 RBR #52). Jordan said The Media Audit/Ipsos will commit to deploying its Smart Cell Phone-based electronic audience measurement system in 11 markets in 2007. "We can move fast in America because it's already been done in Europe," said The Media Audit Exec. VP Phillip Beswick. He also said that the proposed system will be entering phase one of the accreditation process with the Media Ratings Council in a few weeks, with completion expected in 6-12 months. Look for pricing information in a few weeks, but Jordan says it will be "very competitive." And if its proposal is accepted by the radio industry, The Media Audit/Ipsos plans to start talking with TV owners as well about competing with Nielsen.(...)».

(fonte: «Ratings RFP selection in high gear» RBR News, Volume 23, Issue 58, Jim Carnegie, March 23rd, 2006)