Os prazos para o PPM

«Arbitron said the conversion from its current paper-based diary method would begin with Houston in July, with plans to convert the top 10 radio markets by the fall of 2008 and the top 50 within three years following that. ». No entanto, «To date, only two broadcasters - Spanish Broadcasting and Beasley Broadcasting - have committed to its use, even though most of Madison Avenue's biggest radio buyers have endorsed the service».

Além disso: «Some influential radio broadcasters, especially, Clear Channel Communications, have been fishing for an alternative to the PPM. Clear Channel recently issued a request for proposals for a new, state-of-the-art electronic radio audience measurement system, and last week narrowed the list of candidates to three finalists including Arbitron, Mediamark Research Inc. and The Media Audit, all of whom have some form of passive radio audience measurement. The Clear Channel-lead initiative, which includes Madison Avenue executives, is expected to make a final selection and begin a field test soon».

Fonte: «Arbitron Begins Portable People Meter Rollout», Media Daily News, Joe Mandese, Tuesday, Mar 14, 2006 8:01 AM EST