Serviços para telemóveis

« Katz Radio Group has announced the creation of Katz Mobile, a new division of the company dedicated to adding text messaging options and other cell phone-related options into radio. (…) “The synergy of our broadcast media and mobile messaging is very powerful. It allows consumers to respond immediately and directly to the marketing messages of advertisers while providing marketers with tangible real time results of their campaigns,” Jackson said in a statement. “Mobile Messaging has become the fastest growing communications medium in the country,” added Katz President Mark Gray. “By partnering radio with mobile messages we believe we can increase revenues for our client stations. Dennis is an expert on the mobile messaging industry and he will work with our advertisers to make mobile a part of their future campaigns.”

Fonte: FMQB, «Katz Radio Adds Mobile Division», October 12, 2006