Procurar integrar a rádio nas novas plataformas

«THE BBC is in talks with technology companies to develop a plug-in device that turns MP3 players into digital radios. While the BBC last night refused to name its potential partners, Apple, maker of the iPod, is understood to be one. The device would be a small tube containing a DAB digital radio chip that clips on to an MP3 player. Users of the iPod already use tiny bolt-on transmitters, such as the iTrip, to play their MP3 collections through car radios. BBC officials stressed last night that talks were in their early stages. However, the corporation believes part of its public service mission is to make digital radio as available as possible. Simon Nelson, controller of radio and music interactive at the BBC, said: "We need to ensure there are devices that can enable people to listen to radio - especially on something they already carry around." The BBC is also looking at a digital plug-in that could work with car radios. Apple recently signed deals with Mazda, Ford and General Motors, which will manufacture 2007 models with a docking system for iPods»

fonte: Scotsman, Britain's 'wired generation' shuns traditional media for a life online, 11/08/06 FERGUS SHEPPARD