A TV substitui a rádio como divulgadora de novos artistas

A propósito dos sucessos de algumas serie de TV na divulgação de novos artistas, pode ler-se na Forbes:

«Radio can blame itself. While radio exposure remains essential for recording artists to notch platinum-plus sales, much of the FM dial remains mired in the nostalgia of classic rock and "Jack" programming formats or conservative playlists of new releases by mostly proven hitmakers. Those seeking musical discovery look elsewhere.

Meanwhile, the sharp decline in the sale of compact discs has pushed record labels and music publishers to seek new revenue sources and has left them more than happy to cooperate with TV shows looking to license their music. It's also helped that many recording artists have dropped their previous aversion to licensing their songs to movies, ad agencies and TV shows. They're no longer "selling out"--they're "gaming the system."»

fonte: «Video Kills The Radio Star (Again)», Forbes.com, Louis Hau, 07.13.07,