Conteúdos produzidos pelos utilizadores
«The iPod is an example of how a generation decided to program their own "radio stations" with the music they choose to buy or steal online. And their stations really do have fewer commercials and more music unlike the promises we've made and broken to them for decades.
Broadcasters do what they have always done -- broadcast. When radio programming got more specific in the 70's we used the term narrowcasting to reflect how the broadcasting service had adapted.
But one thing never changed -- broadcasters made all the content decisions. Radio may have flirted with research and focus groups but in the end a PD made the call.
(...) There's a new worldwide study by Nokia, the cellphone manufacturer, about the topic of "circular entertainment" -- that is, content produced, edited, contributed to and adjusted by peer groups. Nokia estimates by 2012 up to 20% of entertainment content will be created, edited and shared within their peer circle rather than coming out of traditional media groups. (Jerry Del Colliano, 22/01/08, Peer-to-Peer Radio )
Broadcasters do what they have always done -- broadcast. When radio programming got more specific in the 70's we used the term narrowcasting to reflect how the broadcasting service had adapted.
But one thing never changed -- broadcasters made all the content decisions. Radio may have flirted with research and focus groups but in the end a PD made the call.
(...) There's a new worldwide study by Nokia, the cellphone manufacturer, about the topic of "circular entertainment" -- that is, content produced, edited, contributed to and adjusted by peer groups. Nokia estimates by 2012 up to 20% of entertainment content will be created, edited and shared within their peer circle rather than coming out of traditional media groups. (Jerry Del Colliano, 22/01/08, Peer-to-Peer Radio )
0 comentarios