Levar os conteudos onde e quando os consumidores querem

«At RAB2008, we will explore how to position Radio’s assets across the increasing number of distribution channels in ways that are attractive to advertisers. New distribution channels extend Radio’s ability to meet consumer demand for our content where they want it and when they want it. Radio is uniquely positioned to do this because it is the only medium that does not change its form from channel to channel» RAB State of the Radio Industry – February 12, 2008 at RAB2008 in Atlanta Jeff Haley, 2008.