Uma voz desalinhada com o PPM

«“It’s a process that’s evolving,” Feinblatt tells Monitor. “Do I personally think it’s a better measurement? I think it probably is, but we still have some questions about it. We have some questions about cost and things like that . . . there are still some things that need to be vetted out and it’s an expensive proposition. We’re not going to rush to judgement.”»

Entretanto a Arbitron continua a tentar conseguir a acreditação do PPM: "As part of Arbitron's ongoing efforts to achieve Media Rating Council (MRC) accreditation of the Portable People Meter (PPM), another phase of the independent audit of the PPM ratings system has been delivered to the Council. The audit was designed to authenticate and illuminate the procedures used in the PPM ratings system for radio and television. Any audience measurement service that desires accreditation is required to disclose to the MRC membership all of the methodological aspects of their service; meet MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits. The membership then evaluates these audits and the Board grants accreditation if deemed warranted."