PPM em Houston já não começa em Julho

A Arbitron decidiu adiar o arranque da primeira experiência nos EUA de medição de audiências de rádio com recurso ao PPM:

«Arbitron stands by its commitment to not replace diary-based radio ratings in Houston with Portable People Meter radio ratings until the Houston PPM service receives Media Rating Council (MRC) accreditation. As a result, the July 2006 PPM data will not be the first release of "currency" ratings in Houston.

What the Houston market can expect:

Arbitron will continue to measure the Houston radio market using its current diary-based methodology. The Summer 2006 survey will begin as scheduled on Thursday, June 29, 2006.

The Spring 2006 quarterly survey diary ratings reports for Houston will begin releasing on July 25, 2006. The Arbitrends Phase 1 report of Summer 2006 survey will be released on its normal schedule.

Arbitron will continue to release monthly radio and television demonstration data from the 2,000 person PPM ratings panel in Houston. The July PPM demonstration data is scheduled to be released on August 17th. Subsequent monthly releases will continue as scheduled»

fonte: «Arbitron On PPM Launch: “Houston, We Have A Delay», 13/6/06, radio Ink