Os que resistem ao PPM boicotados?

«Arbitron is just weeks away from going live with PPM ratings in Philadelphia, but a reliable source in the market tells RBR that neither Clear Channel nor Radio One stations are encoding. That's 37.5% of the market's billings. We also heard, but couldn't confirm, that Carat told Arbitron they are not going to buy any stations that are not encoded. If there were several agencies doing that, it would put enormous pressure on the radio companies to encode. The deadline for PPM encoding is Jan 11 in the market. Arbitron PPM President Pierre Bouvard tells RBR: "In conversations with many agencies across the country, we hear they are making these kinds of demands for PPM encoding because of pressure from outside auditing firms who review their buys. If someone is not encoding, they will be essentially an unrated radio station. There are many advertisers that have dictates that say you can't buy unrated radio stations. That's why we will give any station an encoder for free." RBR observation: Why are CC and Radio One inflicting wounds on their own industry? The reasons for Clear Channel's not encoding: Now that they're going private, they don't need to bow to Wall Street pressure, so they can afford to gamble for a year (the deal will still be executed at the same price, no matter what), further posturing against Arbitron for lower rates and/or hoping Media Audit gets the RFP recommendation. Radio One is just following in their footsteps because of its close relationship to CC and its own battles with Arbitron over rates»

fonte: RBR news, 23, 249 Jim Carnegie, 27/12/06