A utilização dos telemóveis na medição de audiências

«The bottom line is that Arbitron, Media Audit, the radio industry, or others will need to do massive amounts of further research testing before determining whether or not the cell phone can function as a media measurement device. As of today, there are many unanswered questions about the suitability of the cell phone for this purpose»

fonte: «Edison On Cell Phone As Media Measurement Device: “Massive” Amounts Of Further Research Needed», radio Ink 6/6/06