Primeiros ecos do PPM em Houston

«“Instead of waiting as long as a month for a ratings report that only reflects the average audience for the previous three months, radio station executives will now have a single week of reliable audience ratings to see how a programming strategy is working. And thanks to the reliability of the PPM ratings, programmers won’t have to resort to home-brew, back-of-the envelope extrapolations of Arbitron data that can lead to misleading conclusions about the behavior of the radio audience. With PPM, when you run a strong promotion, make a personality or format change, you'll have credible audience feedback within weeks."» (Gary Marince, VP, Programming Services, Arbitron Inc)

fonte: Radio Ink, «Radio One Softens Stance On Houston PPM», 25/8/06