O impacto do PPM (mitos...)

«“Our belief, based on both years of experience and extensive analysis of PPM data, is that the things that have always made great stations successful will continue to do so when PPM data becomes the ratings currency.”»

«“Radio stations will have a lot more success under PPM if they spend less time thinking about how to game the system and more time developing compelling programming and building strong brands.”»

fonte: «Coleman Addresses “PPM Myths” For Houston Programmers», Radio Ink, 2/5/06