O Google e a rádio
A Google continua a posicionar-se para liderar a nova sociedade de informação, atacando em todas as áreas. Um exemplo disto mesmo é o facto de ter comprado uma empresa norte-americana especializada em colocar anúncios em rádios (tenham ou não emissão on line), uma empresa que "developed methods for automatically placing targeted ads into radio station broadcasts", a dMarc. "The dMarc platform will be integrated into the existing AdWords service, part of a larger plan by Google to broaden contextual advertising into various forms of media beyond the internet."
De acordo com a mesma fonte: "The magic of AdWords is that it creates revenue opportunities for smaller websites, and smaller stations will also characterize the radio push. Similar deals involving television, magazines, and newspapers could be on the way, though radio will offer the first important test case outside of the internet. Digital (HD) radio formats will also be part of the picture over the long-term, offering an even greater level of targeting to participating stations. Currently, dMarc has a network of over 4,500 member stations." Citações retiradas de "Google Acquires Contextual Radio Advertising Technology"
De acordo com a Real ink, "dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements."
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