HD aposta nos canais secundários (HD2)

"The HD2 rollouts will cover the top 28 markets in the United States, which include mega-cities New York, Los Angeles, Chicago, and San Francisco, as well as smaller markets like Albuquerque, Dayton, Tulsa, and Wichita. The rollouts will include 250 new channels, many of which will begin airing “within a few days”. The rollout will bring the total number of HD2 stations to 264. "Listeners will now have even more local choices of new and diverse programming," said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "I think a lot of people are going to want an HD Radio for their car, home and office."

High-definition (HD) radio, often simply referred to as "digital radio," offers a higher-fidelity, digital upgrade over analog transmissions. Part of that upgrade includes the ability to multicast different programs over a single channel. One station, for example, could offer a flagship "HD1" channel, and a more specialized "HD2" station that delivers more niche content"

Fonte: "Terrestrial Conglomerates Push HD2 Digital Radio Rollouts" Digital Music News

ACT a 20/1:"The Wall Street Journal reports that America's biggest radio companies have started multicasting two or three stations onto FM frequencies that previously just carried one. For listeners, it means dozens of new channels are coming onto the air.

Clear Channel, CBS Radio and other broadcasters are starting to spell out what formats they will use for the new stations that will be created to take advantage of the emerging digital technology. Clear Channel has begun multicasting 10 new stations in New York and San Francisco, with more debuting in the next few days and an even bigger push to follow. CBS Radio is in the process of unveiling new multicast stations in several cities. In all, more than 250 multicast digital stations will soon be available in 28 large markets, including New York, Los Angeles, and Chicago.

The radio companies hope the extra programming, which will largely be commercial-free, will lure back consumers who were considering subscribing to satellite radio.

A spokesman for XM Satellite Radio was dismissive of the new approach, saying, "While satellite radio continues its record growth as the radio service of the future, we just see more circling wagons from a traditional radio industry that has clearly lost touch with its audience."

The take at Sirius, meanwhile, is: "We wish them luck. We have more than 125 channels of great programming, and we think that what is good for radio will be very good for us."

fonte: "Terrestrial Radio Gets "Serious" About HD"

Nesta notícia da Radio Ink "Twenty-five Clear Channel Radio stations in five markets are now in the process of turning on their HD2 multicast digital radio channels. Within two weeks, another 82 stations in 20 more markets will begin HD2 multicasts" está uma lista de canais suplementares. Mas todos os principais grupos fizeram o mesmo, além da Clear Channel