Formulações para o segundo choque

"I greatly enjoy Ken Dardis’s Audio Graphics web site and frequently link to it here.  His site is approaching its tenth anniversary, and Ken is not too optimistic about the current state of terrestrial radio.

Terrestrial broadcasting is at a crossroads, and I’m not sure  people in the broadcasting business understand they have a problem or its causes (see some of the recent comments here; one person insists radio’s problems are the audience’s fault!).  But it’s possible for troubled companies and industries to reinvent themselves. Look at Apple and its turnaround since the return of Steve Jobs; it has gradually morphed from a struggling PC company (Apple only accounted for only 5% of all new PC sales in 2005) into a music/entertainment media company with terrific growth prospects. 

But will terrestrial broadcasting be able to adapt-----such as by offering their programming via mobile phones, the internet, wireless broadband, and/or (gawdforbid!!) satellite radio------or will it be like the U.S. auto industry and stubbornly pursue the same business practices that haven’t worked for years and which, in fact, have brought them to the edge of a financial apocalypse?

As they used to say on Top 40 radio in 1966: "Don’t touch that dial!!"

fonte: "Is It The End Of the Road For Radio?"