Internet retira pub local das rádios?

A discussão segue nos EUA: empresas como a Google ou a Yahoo permitem corresponder informação (em sentido geral) com publicidade, através de pesquisas especializadas e locais. Uma ourivesaria de Tampa tem uma alternativa aos meios clássicos para difundir a sua publicidade: 

«Although the potential for competition from local search has been around for a couple of years, Yahoo! and Google's local search programs are only now making the rounds in radio industry trades. One scant mention comes at the end of a story at Radio & Records in 33 words: ""We now fear that in 2007 Yahoo! and Google local tools may siphon 2%-3% of local advertising share. We see risk of further downside of 10%-15% by year's end, even after declines of 20% to date."»

fonte: «Local Search Will Damage Radio Industry», Audio Graphics, 12/7/06