Transistor kills the radio star?

Mais cedo do que o previsto, pub na net passa a rádio (GB)

«The internet will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast. Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.  (...)In the Middle East and Eastern Europe, advertising spending is growing faster than in North America and Western Europe, which are “maturing rapidly” as advertising markets, Zenith said. (...) Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006. Online advertising accounts for 11.4 per cent of total advertising revenue in Britain, almost double the global average of 5.8 per cent and above the 7.8 per cent share of advertising expenditure in the US.»

fonte: «Advertising on internet soars as world follows British lead», April 3, 2007, Rebecca O’Connor


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