O lento crescimento do podcasting

«(...) according to research released on Wednesday by Nielsen//NetRatings, which found that just 6.6 percent of the U.S. adult online population--or less than 10 million users--have recently downloaded an audio podcast (within 30 days of the survey). Even fewer folks have actively pursued the newest of the new medium--just 4 percent of adults, 5.6 million users, have recently downloaded a video podcast. According to Nielsen//NetRatings, at the moment, those figures place podcasting among the more niche Web activities, such as blogging, and a long way from more popular activities like online shopping or bill paying.
In typical Internet fashion, podcasting is being adopted first by younger, more tech savvy demographics. The youthful end of the adult world, 18-24 year-olds, are nearly twice as likely to be active podcast consumers, while adults 45 and older fall mostly below the podcasting curve. (...)

fonte: «Nielsen: Podcasting Remains a Niche Activity», Mike Shields, JULY 12, 2006 -