Mais da relação entre jovens e rádio

«An Arbitron/Edison Media Research study that included ages 12 and older found that 22% of those Americans owned an MP3 player in 2006 (Rose & Lenski, 2006). The study further noted that, between 2005 and 2006, growth of ownership of the technology was especially high among 12-17 -year-olds. Affinity for the iPod, in paricular, was also noteworthy, with 45% of all respondents indicating that they '''love' using the device" (Rose & Lenski, 2006, p. 8) (...). In comparison, less than a quarter (21%) of respondents said they loved "local AM/FM radio" (p. 8).» (Ferguson, 2007: 104) 

Um estudo de David Alan Free mostra «Most (94%) of the respondents listened to AM and FM radio, which was
labeled traditional radio; only 7 percent listened to new radio, which included satellite, Internet, and cable radio.  Males (8%) were
slightly more likely than females (6%) to listen to new radio» (Free, 2006)