«É como um iPod, só que as baterias nunca se esgotam» (programar como um...)

«Radio industry consultants, explicitly pandering to the millions of people perpetually zoned into the permanent shuffle of their own music collections, have tried to answer this challenge with the first major new broadcast format in years. It is dubbed "Jack'. The name comes from the buddy-buddy moniker assigned to the ocasional voice-over interspersed between tunes - though some staions call their voices Bob or Hank or Dave or Max. Instead of ticking to a playlist of a couple of dozen carefully chosen songs, a Jack station draws on a selection of hundreds, spanning several decades and multiple genres. The unofficial motto of Jack is «If you can't beat 'em, join 'em. "The almost anything - goes eclecticism of the format, sometimes called adult hits, seems to appeal to listeners accustomed to scanning through thousands of MP3s at a time", explains a New York Times reporter. WCBS, the New York City station that adopted the format, puts it more blatantly in one of its promos: "It's like an iPod, only the batteries never run out". But why accept someone else's version of your iPod when you have the real thing?» (Levy, 2006: 248)