O futuro passa por aqui: uma rádio que permite playlists a gosto do ouvinte

«Norfolk-VA Beach has launched a new programming strategy which lets listeners pick the tunes, hoping to perhaps mimic the customization of online radio.Rather than request a single song, listeners head online and choose a list of songs from the station’s database to create an up to 20-track playlist, which then may be played in its entirety by the station on-air. While the stations’ alternative rock database is lacking in some areas — hosting just one track from some artists and only the well-known singles from most others — adding and ordering tracks is easy through a simple column-based interface. Users can manage their previous playlists and create as many as they want, but no feedback comes after submission as to when a playlist will be aired. Are the playlists played in order of submission, or is there still someone at MAX-FM’s end picking and choosing? In any case, our RAIN playlist (including the Smashing Pumpkins’ “Cherub Rock” and Led Zeppelin’s “Misty Mountain Hop”) hadn’t aired by the time of publication. The system is currently in Beta, and 100.5 MAX-FM hopes to implement playlist commenting and voting, as well as music sampling and purchasing soon. — MS; RAIN Analysis: While the idea of “all-request” radio is compelling, the execution would seem doomed. First, “100.5 MAX-FM serves well over 100,000 weekly listeners,” but at, say, 90 min. per 20-song playlist, only has enough time to play 112 playlists per week! This leaves 99,888 listeners with a non-interactive, traditional FM. Although it’s great show-biz! — KH» fonte: «RAIN 6/16: RAIN Site of the Week: WXXM brings web-like customization to FM» Jun 16, 10:43 AM Paul Maloney