Se quase quatro em cada dez (EUA) têm um iPod/mp3, a rádio...

pode beneficiar? Pelo menos ao nivel dos podcasts...

(conclusão):

« New iPod models Continue To Fuel Growth of Portable MP3 Players: The introduction of the iPhone and new iPod models continue to propel growth. Nearly four in ten Americans now own an iPod or other portable MP3 player. Continued growth and ubiquity means media companies need to have a podcast and iPod/MP3 player strategy.»

«Infinite Dial 2008», Arbitron e Edison Media Research, Abril 2008 [http://arbitron.com/downloads/digital_radio_study_2008.pdf]