Deixem de chamar rádio, por favor

«One key theme of the event, starting with Ralph Guild's introductory comments and reinforced heavily by the media buyers' panel, is that the product category should no longer be called "radio" but rather "audio information and entertainment."

This new category definition, of course, includes both satellite-delivered and Internet-delivered  radio. Along with AM, FM, and HD delivery, it's all going to be competing for the same ears and same advertising dollars.

Prospects for growth in "traditional" radio were not seen as promising by anyone (except perhaps in the statements of the radio group heads). BearStearns's Victor Miller observed that radio audience has declined 10% over the past six years and that revenues in current dollars have declined in four of the past five years (with the one "up" year looking good only because it was compared against the comps of 9/11).

For example, many speakers saw opportunities ripe for the taking in the world of digitally-delivered radio. CBS Radio CFO Walter Berger noted  that delivering programming to office workers at their PCs via the Internet offered the opportunity for "incredible value creation."»

fonte: «Net radio holds best opportunities for broadcast groups, panels say», RAIN, 5/7/06