O video na rádio

«(...) Anyhow, the debate has moved on and the new mantra is that radio journalists don't do video. Apparently, it's one thing to encroach on the territory of print journalists by producing text for the website, but they draw the line at video. That's TV, they claim. Sadly, they still haven't grasped multimedia and don't understand convergence.  Web video is not television - the grammar is completely different. But don't take my word for it, check out the video segments that TV news stations are shovelling onto the Web - a lot of it just doesn't work. But if done properly, online video can target niche groups and exploit the long-tail in ways that are impossible for traditional broadcast media. There is a smilar relationship between podcasting and traditional radio.

(...)BBC Five Live is rising to the challenge by providing images to accompany many of its sporting programmes. I have heard that they are turning Mark Kermode's film reviews into video podcasts. No doubt, some of my colleagues will accuse Radio Five Live of making "cheap television." Pay no attention: for the most part, they are the same people who predicted no-one would ever read a news article online. »

(fonte: Multimedia meets radio, «Why video is a must for radio stations», 19/03/07)