Pode a rádio competir?

"Terrestrial radio is under fire. There are more and more outlets for the precise kind of music your listeners want to hear. These outlets and the technology needed to access them are becoming more mainstream by the day. If you think your market is so different that nothing more than the music you play will keep your listeners from seeking alternative modes of music delivery…you’re sitting right in the middle of the road and are about to get run over.

This, of course, isn’t the first time terrestrial radio listening has been threatened. There were people who felt certain the death knell of radio was the advent of the 8-track tape. 8-tracks didn’t kill radio, nor did cassettes or CDs, so why the big hoopla over satellite radio and iPods? Obviously, unlike 8-tracks and CDs, satellite radio and iPods offer a literally infinite combination of the EXACT songs your listeners want to hear. Satellite radio can provide some of that human touch missing from CDs and digitally delivered music, and in a commercial-free environment to boot. Terrestrial radio simply can’t compete with this."

Os detalhe na íntegra, aqui:

Volume 8, Number 5 -- January 31, 2005

A Few Numbers For You to Ponder
By Penny Mitchell, Operations Manager, U.S. Country, Jones Radio Networks